If you've been putting off short-form video because it feels intimidating, awkward, or just not "you" — we get it. But the data's starting to make a pretty compelling case for getting over it. Here's what's actually happening right now. MARKETERS ARE VOTING WITH THEIR BUDGETS HubSpot's 2026 State of Marketing report (surveying over 3,400 marketers globally) found marketers rank short-form video as the single highest-ROI content format, at 49% — well ahead of long-form video a

We get asked this a lot: "What does a marketing agency even do all day?" Fair question. From the outside, it probably looks like a mix of Canva, coffee, and mystery. So here's an honest look at what actually happens behind the scenes at 99 Media. IT STARTS WITH LISTENING, NOT DESIGNING Before a single graphic gets made or a single post gets scheduled, we spend real time understanding who a business actually serves. What does their customer worry about? What makes them choose

Everyone's chasing the algorithm. Meanwhile, there's a marketing channel quietly outperforming almost everything else, and it's been sitting in your contacts list the whole time. Yep. Email. THE NUMBERS DON'T LIE According to Constant Contact's 2026 email marketing research (constantcontact.com/blog/email-marketing-statistics), email marketing delivers an average return of $36 for every $1 spent. For retail and ecommerce specifically, that jumps to $45. Compare that to the co

Quick, honest question: when was the last time you actually typed something into Google to find a local business? If you're anything like most people these days, you probably just scrolled Instagram or TikTok until something caught your eye instead. Turns out that's not just a vibe — it's the new normal, and the data backs it up. THE SEARCH BAR ISN'T THE FRONT DOOR ANYMORE According to Constant Contact's 2026 small business marketing research (constantcontact.com/blog/small-b